University of East Anglia UK Marketing Strategy

by findsteps

Table of Contents

  • Executive Summary
  • Introduction
  • Critical Discussion of the Value Curve and Other Strategic Management and Marketing Theories/Models
  • Analysis of future market
  • Recommendations
  • Conclusion
  • References
  • Bibliography

Executive Summary

University of East Anglia is one of the newest universities in UK (University of Miami, n.d.). It is located in Norwich. This paper provides a critical analysis of the value curve model and some other strategic model. The paper also provides various strategic recommendations for the university to stay ahead in the competition till 2018. Some of these strategic recommendations are based on the value curve analysis which is done in the context of education industry of UK and University of East Anglia. 


University of East Anglia, one of the most prestigious universities in England, was founded in 1963. There were only 87 undergraduate students in the beginning (University of East Anglia, n.d.). University has always tried to provide education in a uniquely distinct way as the main objective of the university is to ‘do different’. Currently there are almost 300 courses which are offered to the students (University of East Anglia, n.d.). Currently there are almost 13000 students in the university (Study Abroad Office, n.d.). UEA pays lot of attention on maintaining healthy business relationships with different international, national and local organizations. University offers various facilities to different organizations. It allows using its infrastructure; it allows organizations to work with its students as well as academics and stuffs. University also provides help in terms of funding, training and development etc. (University of East Anglia, n.d.) Such a well established renowned university in UK can adopt various strategies to improve its current market situation and develop new markets within 2018. This could be done by analysing critically the value curve and various other marketing and strategic management theories.

University of East Anglia UK Marketing Strategy

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