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Coca Cola Global Marketing Strategies and Policies

by findsteps
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Introduction

The days are over when ‘survival’ was the mainstream goal of every company. The technology has revolutionized leaps and bounds and has removed all the domestic and international barriers of expansion. Companies strive for ‘continuous growth’ now, and to attain this, they are always in search of broadening the scope of their activities across the boundaries. This concept of global marketing is being applied worldwide by multinational companies to have a sustainable competitive advantage, diverse set of consumers and strong bottom-line figures. The beverage industry is one of the most diverse sectors that follow this principle to a wide degree (Boone et al. 2009, p. 194).

The beverage market is typically categorised as alcoholic and non-alcoholic. There are examples of international promotions of all categories. The world’s non-alcoholic company is dealing with the tough competition between the two main players Coca Cola and PepsiCo. Both giants are extending their horizon of importance through continents. Although many firms are interested in delivering global beverages, the two giants are at the top of the list of a wide selection of items aimed at nations. While both businesses are equally successful, Coca Cola is leading the global market, with PepsiCo on its heels continuously (Cardello 2011).

Coca Cola Global Marketing Strategies and Policies

Provide a thorough assessment of the environmental problems surrounding the global industry and marketing policy of Coca Cola. Given advice on the prospects or risks that could exist to the business in the future.

Reference List
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