Analysis and Evaluation of Google Strategy

by findsteps

Table of Contents

  • Introduction
  • Theory
  • Analysis and Evaluation of Google Strategy
  • Conclusion
  • References
  • Bibliography
  • Appendix


In the world of connectivity, the internet has revolutionised the lives of people as well as corporate organisations. Individuals often revert to using the internet as a source of results. The online shopping platform was also opened up with the growth of e-commerce. Companies like Amazon and eBay are absolutely dependent on the internet for their market models. A Morgan Stanley report analysis pegs the cumulative amount of internet users at around 1.8 billion as of 2009. On a year-on-year basis, the figure is projected to increase by around 13% annually. The study also reports that ‘netizens’ across the globe spend around 18.8 thousand minutes on internet surfing. Geographically, China has the highest number of active internet users, led by the USA and India, with the figures rising geometrically across the years (Morgan Stanley, 2010, p.6). The present thesis would examine Google Inc’s corporate strategy and their effect on the organisation and the market. As the business is the pioneer in the online search sector, the company’s option assumes prominence and is associated with the web search and internet marketing feature.

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