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Fresh Fruit Juices Business Plan for UK Market

by Danial
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Table of Contents

  • Executive Summary
  • Business Description
  • Industry Analysis
  • Competition Analysis
  • SWOT Analysis
  • Target Market and Marketing Plan
  • Operations and Human Resources Plan
  • The Budget
  • Financial Plan
  • References

Executive Summary

The key aim of this article is to expand on a particular business strategy and to frame an efficient roadmap to ensure its financial stability and to preserve long-term sustainability. Thus, it was thought that the market concept to be stressed in this sense was to manufacture and supply UK customers with fresh fruit juices produced from tropical fruits not native to the UK. Various essential considerations have been duly addressed in order to compose a formal business strategy on behalf of the chosen proposal. In this sense, certain elements are needed to outline a brief business explanation, to carry out marketplace analyses with due respect to the prevalent competition, to determine the relevant target market, to frame a marketing strategy and to prepare a quality financial plan for the expenditure.

In terms of findings, it is worth mentioning that there is a significant probability of the above-selected business idea to attain success in future in the respective industry, as the consumption rate of juices is identified to increase over the next few years in the UK. From the perspective of financial analysis, a budget of £10,000 has been duly considered for the newly adapted business idea, which would eventually assist in estimating the actual costs to be incurred and the profits to be gained after offering the respective products and/or services to the customers in the initial years of its operations. Finally, a realistic financial plan has been drawn for the new venture, which would aid the business to measure its financial viability efficiently in future.

References
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  • Belvoir Fruit Farms, No Date. Who We Are. About Us. [Online] Available at: http://www.belvoirfruitfarms.co.uk/about-us/who-we-are/page/3/ [Accessed April 10, 2015]
  • Finnerty, N. &Tombs, G., 2010. Consumer Protection. UK: A Review of Food Hygiene Legislation and Related Criminal Offences. [Online] Available at: http://www.mondaq.com/x/97124/Health+Safety/A+Review+Of+Food+Hygiene+Legislation+And+Related+Criminal+Offences [Accessed April 10, 2015].
  • Greenwood, R. P., 2002. Handbook of Financial Planning and Control. Gower Publishing, Ltd.
  • Jain, A., 2010. Principles of Marketing. FK Publications.
  • LinkedIn Corporation, 2015. Marketing Mix. Fruit Punch. [Online] Available at: http://www.slideshare.net/shaikhyusuf619/marketing-for-new-juice-product [Accessed April 10, 2015].
  • LinkedIn Corporation, 2015. Organisational Plan. Business Plan, pp. 1-53.
  • Leonard, B., 2009. GAO Cost Estimating and Assessment Guide: Best Practices for Developing and Managing Capital Program Costs. DIANE Publishing. 
  • Murray, N., 2014. Growth Will Return To Global Fruit Juice Industry. Food News. [Online] Available at: https://www.agra-net.net/agra/foodnews/beverages/fruit-juices/growth-will-return-to-global-fruit-juice-industry-453917.htm [Accessed April 10, 2015].
  • Maheshwari, R. P., 1997. Principles of Business Studies. Pitambar Publishing.
  • Redder, M., 2011. Fruiti. Business Plan, pp. 1-16.
  • Rubin, I. S., 2013. The Politics of Public Budgeting: Getting and Spending, Borrowing and Balancing. CQ Press.
  • Rabin, J., 1992. Handbook of Public Budgeting. CRC Press.
  • Sestina, 2002. Fee-Only Financial Planning: How to Make It Work for You. John Wiley & Sons.
  • The Statista, 2014. Number of People Using Ready-To-Drink Fruit & Vegetable Juice and Smoothies in the United Kingdom (UK) In 2013. Food & Nutrition. [Online] Available at: http://www.statista.com/statistics/302422/ready-to-drink-fruit-and-vegetable-juice-and-smoothies-usage-by-drink-type-in-the-uk/ [Accessed April 10, 2015].
  • The Snug, No Date. Collections. Cocktail Menu. [Online] Available at: http://www.thesnugbar.co.uk/storage/snug-cocktails.pdf [Accessed April 10, 2015].

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