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Impact of Advertising on Young Children Research Paper

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Introduction

           The publicity is all around!

The advertising field has become a leader in marketing products with the advent of sophisticated mass media and technology. Nowadays, through every form of communication medium, including TV, internet, video games, radio, cell phone, movies, Mp3 players, and DVDs, advertising is channeled to people. The groups which are largely affected by an advertisement are the children in the age range of 12 and under. With their skillful use of flashy graphics, animated videos, and catchy phrases, advertisements target children. Children are constantly exposed to watching television, reading newspapers, and listening to radio, fall prey to such captivating ads. In addition, the communication process has become more influential than ever, with the launch of Facebook and Twitter. A new social type in society has been created by the advertising media’s influence on children.

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