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Impact of Internal and External Factors on Organizational Capability

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Q1- Eurocopter

Q1. What are the Internal and External Factors That Had A Positive Impact on [The Organisation]’S Capability to Continuously Innovate?

Innovation is mainly about implementing a different approach or concept to achieve things. It signifies a break from the conventional way of doing things and it should be remembered that there are numerous internal as well as external influences in this circumstance that have had a positive effect on the capacity of Eurocopter to consistently innovate. Eurocopter provides an encouraging atmosphere that enables workers to put out creative concepts in their activities, and this plays an important role in terms of morale as it facilitates the development of a sense of belonging among them to the company. Eurocopter is therefore dedicated to the continued improvement of its goods, which places it in a stronger place to continually expand with innovation. About 10 percent of its total revenues was devoted to its R&D capital. The framework of the company has often added greatly to its performance because there is a strong connection between all the stages involved in production and a cordial interaction between the workers is promoted by culture. The reengineering strategy of global business operations by shifting from vertical to horizontal framework is another internal aspect that has contributed to the organization’s capacity to be constantly inventive. Innovative ideas are encouraged through the horizontal framework of the company, encouraging the exchange of ideas and information among employees. A strong comparison can be drawn from the realignment of the blade maintenance processes.

Contact plays a key role in the capacity of the company to encourage and harness new ideas within its workers. Contact networks are available and cross-functional teams can collaborate efficiently, which is a significant contributor to their creative capability. Different concepts originate from individuals and can be converted by collaboration into new insights, which is the core of creativity. The customer service team, the design and quality departments all have a near contact channel and this helps to establish shared understanding among them. In order to foster creativity among its workers, Eurocopter utilises numerous HR management functions and these involve task rotation and success evaluations, learning as well as strong management skills. These reasons inspire workers and they are happy to identify with the company that allows them the autonomy to use their brains to regularly propose solutions that will render their office a happier place to be every day. Eurocopter already has techniques in effect to gain consumer feedback that can be used in turn to create fresh awareness of consumers’ evolving preferences and desires in order to be best placed to fulfil them profitably.

Impact of Internal and External Factors on Organizational Capability

Externally, there are different factors that contribute towards Eurocopter’s continuous innovative capabilities. Environmental, government, customers as well as competitors help the organisation to shape its operations and continuously improve on its innovative capabilities as these constantly change. Each and every organisation exists in an environment that is regulated by the statutory framework of that particular country. In this regard, Eurocopter is guided by the environmental and government regulations in formulating its operational strategies. The European legislation for instance requires organisations to use user friendly methods in their operations. The NDP is particularly achieved through the need to meet the environmental requirements. The customer plays a significant role towards Eurocopter’s continuous capabilities to innovate. Most of its products are customer oriented which results in positive NDP success. The needs and interests of the customers shape the new ideas about new products. The organisation’s continuous ability to be innovative is also owed to its stance on the need for continuous research about the aerospace field which includes gathering information about how the other competitors operate which gives them the ability to have a competitive advantage in terms of product innovation.

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