Nikon Corporation Business Strategy Analysis



            Nikon Corporation is the Japanese multinational corporation that is headquartered in Tokyo, Japan, specializing in the imaging and optics products. With an approximated workforce of about 26,125 employees, based in Japan, Nikon Corporation is one of the most reputable company that is involved in the imaging products (56.9%), instruments (7.8%), precision equipment (33.2%) and others (2.7%) (Nikon, 2010). Nikon Corporation has branches in America, Europe, Africa, Asia, Middle East, Oceania and United States. Since it was founded in July, 1917 the company has contributed unanimously towards the improvement of the photography, the optics and imaging industry towards customer satisfaction. Its range of products include; camera lenses, cameras, microscopes, binoculars, ophthalmic lenses, steppers and measurement instruments (Suzuki et al., 2000).

Success of Nikon Corporation

During the 3rd quarter ended in December 31, 2014, the company’s total assets increased by 48, 560 million yen from the past fiscal year to 998,075 million yen. This can be attributed to the increased cash and deposits approximated at 9,827 million yen, inventories by 27,113 million yen, and accounts receivable by 11,056 million yen. On the other hand, total liabilities increased by 20,745 million yen from the previous fiscal year to the 423,448 million yen. This was attributed to the increased accounts payable and notes by 15,106 million yen (Nikon, 2015). Comparing the increased total assets and liabilities, it’s evident that total increase in assets was more than the total increase in liabilities signaling a positive growth for the company.

In third quarter of the year ending March 31, 2015, the precision equipment business posted a substantial decline in the income for the Q3 and the three quarters total year on year owing to the decline in sales. Similarly, the imaging products business income and sales decreased for the Q3 and three quarters total year on year.  However, the overseas sales in the microscope solutions business increased. As of 31st march, 2015, the company’s net income was 46,824.0 million yens reflecting an increase of 4,365 million yens as compared to the previous year (Nikon, 2015). The increased income reflects the company’s success. The expansion of the company to reach out to seven continents is an indication of not only the increased market share for the company but also indicates how the company has been successful. It’s clear that without success the company could not be able to expand to the seven major continents. This can be attributed to the company’s diverse ways of responding to the different regions in order to faithfully respond to their needs.

Nikon Corporation Business Strategy Analysis

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