Uk Organic Food and Organic Skincare Market


Table of Contents

  • Evaluation of the industry
  • Trends in the organic skin care and foods markets
  • PEST Analysis
  • SWOT Analysis
  • Revamping marketing strategy
  • Ansoff Matrix – Growth strategy evaluation
  • Staffing and the legal status of the business
  • Altering distribution strategy
  • Mid-term strategic opportunities
  • Long-term strategic opportunities
  • Conclusion
  • Reference

Evaluation of the Industry

Profitability has been gained by the sustainable food and skin care sectors when customers are hungry for goods that will offer them enriched and safer lifestyles. As such items are being correlated with expectations of consistency relative to non-organic ones, natural/organic products are becoming more appealing to several different customer demographics. The common assumption is that additives found in non-organic goods are counterproductive to upholding high health and wellness levels (EI 2014). In organic skin care products and foods, certain beliefs from many customer demographics underpin development. This is one of the most fundamental advantages of supplying customers with organic goods and skincare items: in several various customer sectors, there is a pre-existing collection of perceptions and expectations that they are less toxic than non-organic products.

Leonard (2011) indicates that the organic makeup sector has moved from just a small product range to being sold in large retail stores and even hypermarkets on more conventional platforms. This has been a result of years of changes to marketing delivery and brand promotions. With more and more buyers connecting quality with sustainable personal care goods and more flexibility by being accessible on various platforms, enterprises are now seeing greater profitability potential. The response of several businesses selling organic goods illustrates that there are substantial long-term prospects to capture large target segments.

The overall demand for organic skin care in 2012 was worth $7.6 billion USD (Patterson 2015). By 2018, the whole sector is projected to hit a growth rate of 9.6 per cent (Pitman 2013). The UK rates as the eighth largest market for sustainable cosmetics and personal care goods, though a smaller market than Asia. Falk and Benson (2008) claim that the UK government has been instrumental in encouraging many customer sectors to consider the discrepancies between personal care goods dependent on chemicals and organic products that produce higher levels of demand for these items (and improved expectations of value). Therefore, all signs are that the UK’s organic skin care and personal care commodity market is optimal for development and profitability where there is observable desire and confidence in the nature of these goods. As a whole, Europe constitutes the second largest demand for organic skin care goods in the world.

Uk Organic Food and Organic Skincare Market

  • Biswas, A. and Roy, M. (2015). Impact of social media usage factors on green choice behaviour based on technology acceptance model, Journal of Advanced Management Science, 4(2).
  • Carrington, D. and Arnett, G. (2014). Clear differences between organic and non-organic food, study finds, The Guardian. [online] Available at: (accessed 9 April 2015).
  • Daily Mail. (2014). I’ll quit sugar for a day says Cameron…with my wife’s help: PM vows to give up treats to back campaign against obesity. [online] Available at: (accessed 9 April 2015).
  • Dawes, J. (2004). Assessing the impact of a very successful price promotion on brand, category and competitor sales, Journal of Product and Brand Management, 13(5), pp.303-314. (2014). Natural ingredients drive growth in cosmetics and toiletries, Euromonitor International. [online] Available at: (accessed 6 April 2015).
  • Euromonitor International. (2014). Baby food in the United Kingdom. [online] Available at: (accessed 8 April 2015).
  • Euromonitor International. (2009). Consumer lifestyles: United Kingdom. [online] Available at: (accessed 12 April 2015).
  • Falk, J. and Benson, L. (2008). The future of beauty, Global Cosmetics Industry. [online] Available at: (accessed 6 April 2015).
  • GCI. (2013). Focus still on men’s care as a growth category for beauty. [online] Available at: (accessed 8 April 2015).
  • Greenwald, A.G., Banaji, M.R., Rudman, L.A., Farnham, S.D., et al. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem and self-concept, Psychological Review, 109(1), pp.3-25.
  • Huybrechts, B. and Reed, D. (2010). Introduction: fair trade in different national contexts, Journal of Business Ethics, 92, pp.147-150.
  • International Benchmarking of the Information Society. (2014). Organic food retailing in the UK: market research report. [online] Available at: (accessed 6 April 2015).
  • Lawson, A. (2013). Grocer Tesco suspends Soil & Seed organic vegetable box scheme after just four months, Retail Week. [online] Available at: (accessed 7 April 2015).
  • Leonard, C. (2011). Global beauty industry trends 2011, Skin Inc. [online] Available at: (accessed 9 April 2015). 
  • Mintel. (2012). Some questions answered in the UK organic food and drink market research. [online] Available at: (accessed 8 April 2015).
  • Organic Monitor. (2013). Research publication: The UK market for natural and organic personal care products. [online] Available at: (accessed 7 April 2015).
  • Patterson, S. (2015). Growth in the organic skin industry. [online] Available at: (accessed 9 April 2015).
  • Payne, J. (2012). Living standards, poverty and inequality in the UK: 2012, Institute for Fiscal Studies.
  • Pitman, S. (2013). Global market for organic personal care expected to continue rapid growth. [online] Available at: (accessed 8 April 2015).
  • Poulter, S. (2014). We’re reusing our leftovers in frugal UK: more than half of families recycling food because of cost of living squeeze, Daily Mail. [online] Available at: (accessed 10 April 2015).
  • PR Web. (2013). Organic food in the UK industry market report now updated by IBIS World. [online] Available at: (accessed 5 April 2015).
  • Riffiod, A. (2012). The French organic sector continues to expand to meet the food demand for organic products. [online] Available at: (accessed 9 April 2015).
  • Schrader, S. (2012). UK organic food market: are organic food sales slowing in the UK? [online] Available at: (accessed 8 April 2015).
  • Smithers, R. (2014). Organic food and drink sales rise after years of decline, The Guardian. [online] Available at: (accessed 8 April 2015).
  • Statista. (2015). Retail sales of the packaged organic food market in the United Kingdom from 2007 to 2017. [online] Available at: (accessed 8 April 2015).
  • Statista. (2015). Value of organic market sales in the United Kingdom from 2011 to 2014, by retail channel. [online] Available at: (accessed 7 April 2015).
  • The Ranger. (2009). It’s chic to be frugal. [online] Available at: (accessed 8 April 2015).
  • Thompson, C.J and Balli, G. (2007). Enchanting ethical consumerism: the case of community supported agriculture, Journal of Consumer Culture, 7(3), pp.275-303.
  • Wallop, H. (2012). Organic food’s salad days are over, The Telegraph. [online] Available at: (accessed 7 April 2015).

Related Content