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Pharmaceutical Marketing Ethics

by findsteps
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A Review of Literature

Several literatures have been devoted to pharmaceutical marketing practices used by manufacturers in their global operations. Authors have been interested to find out the benefits of pharmaceutical marketing to the end-users. It is suggested that its activities ultimately shape supply chain management strategies and practises. The objective of the review is to find out whether prescribers are affected by the marketing practices of drug companies. The focus of the review will be on detailing practices, cost of promotions, and outlook of the industry. US pharmaceutical practices have been taken into account as it is one of the biggest sources of pharmaceutical drugs in the world. It is suggested that its activities ultimately shape supply chain management strategies and practises.

Definition

In the pharmaceutical industry, pharmaceutical marketing has been described as any operation involving advertisement, detailing, freebies, and the funding by a drug maker of conferences and symposia designed to encourage the selling of its drugs. (Dictionary of Medicine). Pharmaceutical marketing is regulated by a code of ethics which sets “standard for the ethical marketing and promotion of prescription products directed to the healthcare professions” (Kintanar and Teehankee) The pharmaceutical advertisement culture should subscribe to the freedom of health care practitioners, which ensures that in medical assessment they should exercise impartiality. This suggests that there is no conflict of interest, whether possible, real or evident.

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