Starbucks History and Development



  • Introduction
  • Starbucks-Business Matrix and Capabilities
  • Business Elements
    • Corporate Social Responsibility (CSR)
    • Globalization
    • Crisis Management
  • Historical AnalysisStarbuck’s CSR Operation during 2007-2013
  • Starbuck’s Globalization Initiatives during 2007-2013 (Environmental Aspect)
  • Starbuck’s Crisis Management Initiatives during 2007-2013
  • Management Critique
  • Scenario Development 2018-2020
    • CSR & Sustainable Globalization Scenario for 2018-2020
    • Crisis and Catastrophe Management Scenario for 2018-2020
  • Competence & Comparison of Requirement
  • Conclusion
  • Reference List


“The primary an only responsibility of business is to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game”

– Milton Friedman (1970, p. 37)

Was Milton Friedman (many believe that he was the greatest economist during second half of 20th century) right? Well, that should not be the question in the first place rather the question should be: is the idea of Milton Friedman relevant in context to modern business world? During the time of the eminent economist, concepts such as ethical decision making, corporate social responsibility (CSR) were at the budding stage, hence, most of the economists including Milton Friedman ignored the role of social responsibility for business. The value of ethics has grown within the business sector over the past several decades. Modern research scholars such as Jain (2009) and Tett (2009) criticised the immaturity in terms of ethical understanding among business leaders as the root cause behind the global crisis. The concepts like corporate social responsibility (CSR) is pretty much new for companies in emerging market and as a result, many of them are still struggling with implementation of a holistic CSR framework which can ensure social well being and environment sustainability. Visser (2010) and Velasquez (2000) argued that concept of corporate governance is generally misunderstood by business leaders because they believe that corporate governance is all about structure which is not correct. In such context, modern research scholars such as Waller and Conaway (2011) pointed out three important future challenges for organizations such as, 1-deploying CSR activities in comprehensive manner in most of its business verticals, 2-taking the strong leadership role by expanding business in cross cultural and country manner and 3- managing crisis in efficient manner in order to ensure smooth flow of operation. Issaksson and Jørgensen (2010) argued that companies need to work closely with their stakeholders in order to balance the environment sustainability activities and profit pooling activities. According to these research scholars, the profit-greedy mentality of organizations cannot help it to achieve sustainable growth because modern organization has to consider the effect of its operation in external environment. Du, Bhattacharya and Sen (2010) defined CSR as a commitment from corporate to ensure well being of social members and help the society to achieve inclusive growth. It is evident from the above mentioned definition that it is responsibility of companies to improve social life of people by using internal resources and good practices. Waddock (2008) even argued that companies can enhance their brand image by engaging in CSR activities which can help the company to fulfil ethical, social and environmental requirements.

Starbucks History and Development

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